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Privacy Policy

Last updated:11 May 2026

This policy explains how elizabeth.co.uk collects, uses and stores personal information, and what rights you have over that information. We take data privacy seriously and aim to be straightforward about how we handle your data.

1. What this policy covers

This policy applies to personal data collected through elizabeth.co.uk, including when you browse the site, submit an enquiry, or sign up to receive communications from us. It does not apply to external sites linked from our pages. Those sites have their own policies, which you should review separately.

2. Legal framework

We handle personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable UK ePrivacy rules including those relating to cookies.

3. Information we collect

3.1 Information you give us directly

  • Your name, email address and telephone number when you submit an enquiry or contact form.
  • The content of any message you send, which may include travel dates or property preferences.
  • Your marketing preferences, including whether you choose to receive communications from us.

3.2 Information collected automatically

  • Browsing activity: pages you visit, how long you spend on them, searches you carry out, and features you interact with.
  • Technical data: your IP address, browser type, device type, operating system and similar connection information.
  • Server logs: standard log data recorded by our hosting infrastructure for security and diagnostic purposes.

3.3 Cookies

We use cookies and similar tracking technologies to keep the site working, remember your preferences, measure how the site is used, and where applicable support advertising. Full details are in our Cookie Policy.

4. How we use your information

  • To run and maintain the website and its features.
  • To respond to your enquiries and provide support.
  • To understand how the site is being used and to improve it.
  • To detect and prevent fraud, abuse and security issues.
  • To send you service communications in response to a request you made.
  • To send marketing communications where you have opted in or where we are otherwise permitted to do so.

5. Legal basis for processing

We process personal data under one or more of the following UK GDPR bases:

  • Consent: for marketing emails and non-essential cookies where your agreement is required.
  • Contract: where processing is needed to deliver a service you have requested.
  • Legal obligation: where we are required to process data by law.
  • Legitimate interests: for purposes such as keeping the site secure, analysing usage, and preventing fraud, where those interests are not overridden by your rights.

6. Who we share data with

We share personal data with third parties only where necessary. This includes:

  • Hosting providers that store and deliver our website.
  • Analytics services that help us understand site performance.
  • Advertising and affiliate partners where used and where consent applies.
  • Operational tools that support customer communications and site functions.
  • Professional advisers including legal and accounting services where required.
  • Regulatory or legal authorities where we are obliged to disclose information by law.

We do not sell personal data. Any third parties we work with are required to handle your data securely and only for the purposes we specify.

7. Transfers outside the UK

Some of our service providers operate outside the UK. Where data is transferred internationally, we ensure appropriate safeguards are in place, such as relying on UK adequacy decisions or standard contractual protections.

8. How long we keep data

We retain personal data only for as long as it is needed for the purpose it was collected, or to meet legal and accounting obligations. For example, enquiry records are kept for a reasonable period to handle follow-up communication and maintain accurate records.

9. Security

We apply appropriate technical and organisational measures to protect personal data against unauthorised access, loss or misuse. That said, no online transmission is entirely without risk, and you should take reasonable care when sharing information over the internet.

10. Your rights

Under UK GDPR you have the following rights:

  • Access: request a copy of the personal data we hold about you.
  • Rectification: ask us to correct data that is inaccurate or incomplete.
  • Erasure: request that we delete your data where there is no longer a valid reason to hold it.
  • Restriction: ask us to limit how we process your data in certain circumstances.
  • Objection: object to processing carried out on the basis of legitimate interests or for direct marketing.
  • Portability: receive certain data you have provided to us in a structured, machine-readable format.
  • Withdrawal of consent: where we process data based on your consent, you can withdraw it at any time without affecting anything already processed.

To exercise any of these rights, please contact us via the website. We may ask you to verify your identity. We will respond within one month in most cases, though complex requests may take longer.

11. Marketing

Where we send marketing emails, you can stop receiving them at any time by using the unsubscribe link in any email we send, or by contacting us directly. Unsubscribing from marketing does not affect service messages sent in response to a specific request.

12. Children

This website is not directed at children and we do not knowingly collect personal data from anyone under the age of 13. If you think a child has submitted personal data through our site, please let us know and we will remove it promptly.

13. External links

Pages on this website may link to external sites. We have no control over those sites and are not responsible for their privacy practices. Please read their policies before submitting any personal data.

14. Changes to this policy

We update this policy when our practices change or when required by changes in the law. The date at the top of this page reflects the most recent revision.

15. Complaints

If you are unhappy with how we have handled your personal data, please contact us first and we will do our best to resolve it. You also have the right to raise a complaint directly with the UK Information Commissioner's Office (ICO) at ico.org.uk.

16. Cookies

For a full explanation of the cookies we use, what they do, and how to manage or disable them, please read our Cookie Policy. Our use of your data more broadly is governed by these Terms and Conditions.